on-device ai: why your phone runs the whole model
every reply ignore writes is generated on your iphone. no upload, no api call, no server. here's what that actually means — and why it matters.
the blog
field notes
on building ignore, on on-device ai, on the strange art of replying.
why i built ignore
i had 92 unread texts. some were three months old. they weren't from people i didn't care about — they were from people i did. that's the problem ignore was built to solve.
16 languages, 16 ways to text
apple intelligence supports 16 languages. each one has its own texting rhythm — what changes, what doesn't, and what ignore picks up on.